Privacy Policy

2. Information we collect

The information we collect depends on how you interact with us. It may include:

• Contact information: such as your name, business name, email address, telephone number and the details you provide in an enquiry or consultation request.
• Business and project information: such as your organisation's requirements, project details, service interests and information you choose to share with our team.
• Account and service information: where relevant to a product or service, information needed to create, administer or support an account or provide the requested service.
• Technical and usage information: such as IP address, browser type, device information, pages visited, referring pages and approximate interaction or access times.
• Communications: messages, feedback and other information you send to us, including information provided when requesting support.

Please do not submit sensitive personal information unless it is necessary for your request and you are authorised to provide it.

3. How we use information

We may use information for purposes such as:

• Responding to enquiries and providing requested information, demonstrations or consultations.
• Delivering, operating, maintaining and supporting products and services.
• Communicating about projects, service updates, support requests and business relationships.
• Understanding website usage and improving our website, products, services and customer experience.
• Maintaining security, preventing misuse and troubleshooting technical issues.
• Meeting applicable legal obligations and protecting our rights and legitimate business interests.
• Sending relevant news or marketing communications where permitted by law and, where required, with your consent.

Legal bases (GDPR Art. 6): responding to your enquiries and delivering contracted services — performance of a contract or steps at your request; website analytics (where consented) and marketing communications — your consent, withdrawable at any time; site security, fraud prevention and internal reporting — our legitimate interests; and processing required to comply with legal obligations.

4. Cookies and analytics

Our website may use cookies and similar technologies to support essential website functions, remember preferences, understand site performance and improve the browsing experience. These technologies may collect technical and usage information about your visit.

You can manage or block cookies through your browser settings. Some website features may not work as intended if certain cookies are disabled. If we use optional analytics or advertising cookies that require consent, we will provide an appropriate choice mechanism where required by applicable law.

Specifics: we use Google Tag Manager and Google Analytics (Google Ireland Limited / Google LLC) to measure website usage, and Google Translate for language features. Advertising and analytics storage is denied by default and only enabled if you accept it in the consent banner. A full list of each cookie and storage item, its lifetime and purpose is available in our Cookie Policy.

5. When information is shared

We do not sell your personal information. We may disclose information in limited circumstances, including:

• Service providers: to trusted providers who help us host, operate, secure or support our website and services, subject to appropriate safeguards.
• Business operations: where sharing is necessary to deliver a service or fulfil a request you have made.
• Legal requirements: where disclosure is required by law, regulation, legal process or a valid request from a competent authority.
• Protection: where reasonably necessary to protect our users, business, systems, rights or safety, or to investigate suspected fraud or misuse.
• Business changes: in connection with a proposed or completed business restructuring, merger, acquisition or transfer, subject to applicable privacy requirements.

6. Data security and retention

We use reasonable technical, organisational and administrative measures designed to protect information against unauthorised access, loss, misuse, alteration or disclosure. However, no website, network or electronic storage method can be guaranteed to be completely secure.

We retain information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining business records, resolving disputes and meeting legal obligations. Retention periods may vary depending on the type of information and the circumstances in which it was collected.

Indicative retention periods: enquiry and meeting-booking correspondence — up to 24 months after last contact; analytics and campaign-attribution data (including the pt_attr storage item) — a maximum of 90 days in your browser, and up to 14 months in Google Analytics; functional preference storage — 30 days to 1 year in your browser (see the Cookie Policy); records we must keep for legal, tax or accounting purposes — as required by applicable law.

7. Your choices and rights

Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of or restriction of certain personal information, or to object to particular processing. You may also withdraw consent where processing is based on consent. These rights may be subject to legal conditions and exceptions.

You can ask us to stop sending promotional communications by following any unsubscribe instructions provided or by contacting us. We may continue to send service-related or administrative messages where necessary.

EEA/UK residents: you also have the right to lodge a complaint with your national data protection supervisory authority (in the EEA) or the Information Commissioner's Office (in the UK). California residents (CCPA/CPRA): you may request knowledge of, access to, deletion of, and correction of your personal information, and you will not be discriminated against for exercising these rights. We do not sell or share personal information as defined by California law; you may opt out of analytics/advertising storage at any time via the consent banner or your browser settings. We honour Global Privacy Control signals where technically available.

8. Third-party websites and services

Our website or services may contain links to third-party websites, platforms or services. Those third parties operate under their own privacy policies and practices. We are not responsible for the privacy, security or content of third-party services, and we encourage you to review their policies before sharing information with them.

Processors and third-party services we use:

• Calendly — if you book a meeting, your name, email address, company and any notes you provide are processed by Calendly (Calendly, Inc., USA) to manage the booking. Calendly privacy policy.
• Google Analytics / Google Tag Manager — usage measurement, only with your consent (see section 4). Google privacy policy.
• Google Translate — page translation when you use language features; page content is sent to Google for translation.
• Google Fonts — typeface delivery.

International transfers: some of the providers above process personal information outside your country, including in the United States. Where required, transfers rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or the EU-US Data Privacy Framework.

9. Children's privacy

Our website and general business services are not directed to children, and we do not knowingly seek to collect personal information directly from children through the website. If you believe a child has provided personal information to us, please contact us so that we can review the request and take appropriate steps.

10. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or applicable requirements. The updated version will be published on this page with a revised "Last updated" date. We encourage you to review this page periodically.